online casino promotions

Online Casino Promotions and Bonus Offers

Online Casino Promotions and Bonus Offers

Bonus promotions are a way for online casinos to draw new players and keep them playing by offering them opportunities for rewards and other incentives. We love promotions because we get all sorts of treats, from bonus money to free spins, and even real cash!

We did some research and put together a list of the most popular bonus types you’ll find at online casinos. Bonus promotions are great, but it’s often confusing to understand the terms that apply to them.

We want to help you to be as informed as possible and get the most out of your gaming experience, so take a look at the list below and choose what’s best for you.

Keep in mind that this article is meant as an introduction into the different bonus types. Each section includes a link to our more detailed articles, so make sure to check them out to get more detailed information to help you get the best online casino gaming experience.

There are two main bonus types: match deposit and no deposit. The main difference between the two is that the first requires you to make an initial deposit, while the second doesn’t. We’ll get into the perks and limitations of them further on.

For now, keep in mind that all promotions come with terms and conditions (T&Cs). It’s very important to read them carefully! Some players might not mind them, but others choose their promotions with great care, and T&Cs are an important part of their decision.

Without any further ado, let’s dive in!

Bonus codes

Online casino bonus codes are special promotions that provide players special perks beyond those available to the general public.

Here at LadyLucks, we try to build relationships with the casinos we review. To reward our readers, some casinos provide us with exclusive bonus codes that you can use to start playing with them. If you want to access these casinos using our codes, go to our reviews below and click on the links we provide. You’ll be redirected to the casino’s site, and the bonus code will automatically apply to you: 

All these casinos have great reputations for their safety and reliability. Before recommending them to our readers, and accepting their offers to provide them with bonus codes, we make sure to test and review them to make sure that you’ll be playing in the best and safest online casinos. 

Welcome bonus

Most online casinos offer a welcome bonus to new players upon signing up. These usually include bonus money and free spins. They’re a way for casinos to draw new players by giving them more play for their first deposit through a “match deposit bonus”, or even for no deposit at all. Welcome bonuses come in all shapes and sizes, with some casinos spreading the reward over the first, second, third, or even fourth deposits. 

If you want more details about how to receive your welcome bonus, and our list of best welcome bonuses available, click here.

An important condition of welcome bonuses are the wagering requirements that apply to bonus money. It’s a really important point, which we’ll explain to you below.

Match deposit bonus

The most frequent bonus offered by online casinos is the match deposit bonus. It’s usually part of a welcome package and it comes up frequently as both a regular and a special promotion.

The match deposit bonus is really very simple: players who deposit a minimum amount receive bonus money. The bonus money you receive is calculated as a percentage of your deposit, and it is usually capped at a maximum amount.

Let’s take an example of a 100% match deposit bonus with a £200 cap. This means the online casino will match the amount of your deposit, to a limit of £200. If you deposit £100, you’ll get a bonus £100, and if you deposit £150, then you’ll get a bonus £150. However, if you deposit £250, you’ll get the maximum possible amount of £200.

Match deposit bonuses are typically in the 50%-200% range.

Bonus money and Minimum wager turnover

It’s important to keep in mind that bonus money is not real money, and it is subject to T&Cs. But this can be a real upside: it’s a great way to immerse yourself into the experience of an online casino and to get to know the games before you start to wager real money.

The most common requirement for a match deposit bonus is a minimum wager turnover. This means that we can’t withdraw our funds until we meet the requirement, which usually ranges from 30x to 60x the deposit bonus, or the sum of our cash and the deposit bonus. There is a logic to all this, and it’s important to figure out how it applies to each case. Let’s break it down with two examples, applied to the same amount of a £100 deposit.

First, an online casino offers you a 50% deposit match bonus, with a 50x wagering requirement on the bonus alone. You deposit  £100 and receive £50 in bonus money. You’ll have £150 to play with, but before withdrawing any bonus money, you need to wager 50 x £50, for a total minimum £2500:

£100 + £50 bonus x 50 = £2500

Say you find the £1500 minimum wager too much, so you move on to another casino. This one has a 100% deposit match bonus, while there is a 30x wagering requirement on the bonus money plus your cash deposit. You deposit £100 and receive another £100 in bonus money. So you’ll have £200 to play with, but this time, you need to wager 30 x £200 before you can withdraw bonus money —that’s £6000!

(£100 + £100 bonus) x 30 = £6000

As you can see, wagering requirements are the key to these bonuses. Higher match percentages tend to have higher wage requirements. But some bonuses have lower wage requirements that apply to both the bonus and the cash deposit, which makes the minimum wage requirement look small, while the actual amount is much higher. If you come across this type of match deposit bonus, always make sure to read the T&C.

Remember: the lower the wage requirement as a whole, the better the bonus. Never take up a match deposit bonus at first sight, and always make sure to calculate the total minimum wage requirement as an amount in funds, especially if the match percentage is high and comes with a minimal wage requirement.

Other deposit bonuses

Online casinos offer all kinds of deposit bonuses. We’ve come up with a quick list of some of the most common and interesting ones for you.

VIP bonus

A VIP bonus is a way of rewarding player loyalty by offering certain perks that other members of the player community do not receive. These perks might include holiday packages, a personalised withdrawal service, birthday gifts, prize draws, a dedicated account manager and exclusive bonuses.

At this point, you may be asking yourself the same question we’ve all asked: “How do I achieve VIP status at an online casino?” And we’d love to answer it for you. The only problem is, it’s a complete mystery. Each casino has its own definition of VIP status. Some casinos reward high rollers, others prefer regular and frequent play regardless of the stakes, and still others value long-term fidelity from their players. One thing’s for sure: it’s hard to reach VIP status, but once you do, you’ll know you have it.

VIP Bonus

Free spins bonus

The free spins bonus applies to slot games, and often features in welcome packages, as well as in regular and in special casino promotions. If you’re a fan of watching the slots spin, then you’ll definitely want to pay special attention to this one. Casinos often preselect the slot games on which you can use the free spins.

It’s logical for online casinos to use a free spins bonus to promote new slot games, which is a great opportunity for us players to discover them and take them for a spin (pun intended) before deciding to play them for real.

Free Spins Bonus

Cashback bonus

Another frequent feature of welcome packages and regular promotions is the cashback bonus. For players who lose their deposits while playing slots, it’s an opportunity to get a fixed percentage of the loss back, in the form of bonus money.

Cashback bonuses usually range from 10%-50% of the lost deposit money.

For VIPs and players recognised through special loyalty programmes, it may be possible to get real cash instead of bonus money. Even so, the cash amount may be capped at a maximum and subject to other requirements, so make sure to read the T&C if a Cashback Bonus.

Cashback Bonus

Sticky bonus

The sticky bonus is bonus money that cannot be withdrawn from an online casino. Once you hit the wagering requirements, the balance is simply removed from your account. It’s nothing too exciting, but it’s nice to have and enjoy the extra play time.

Sticky bonus

Non-sticky bonus or Cashable bonus

The non-sticky bonus (a.k.a., cashable bonus) is the opposite of a sticky bonus. Once you complete all the wagering requirements, you’re free to withdraw the money from the casino.

Free play bonus

A free play bonus gives you free bonus money to play the casino games. The free play bonus may be a part of a welcome package, but casinos use them often as a way to draw players back after a certain period of inactivity. On top of the usual cash out limits, there may sometimes be time limits requiring you to use the bonus before it expires.

Free play bonus

No deposit bonus

No deposit bonuses come either in the form of free spins or casino money. They frequently appear as part of a welcome bonus. Since they’re essentially free bonus money from the casino, no deposit bonuses have much higher wagering requirements, and they come with T&Cs.

One of the most frequent conditions is the maximum win limit that you can cash out after fulfilling the wagering requirement. There may also be requirements to make a deposit before you can withdraw any funds. This makes sense, as casinos are interested in you joining them to play regularly, and certainly not in giving you big winnings with their own money!

Whether it’s a free spins bonus or a free cash bonus, it’s best to think of the no deposit bonus as an opportunity to try a casino’s games for free without risking your own money, and then deciding which ones you want to invest in. For a closer look at no deposit bonuses, click here to read our in-depth article.

🏆 Top 3 Best promotion at online casino

  • 1

    All British Casino

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    Only on LadyLucks : 5 Free Spin + up to £200 + always 10% cashback

    5 free spins on registration (max withdrawal is £100) on Spinsane, Starburst or Joker Pro | New customers only, min deposit £20, wagering 35x, max bet £5 with bonus funds. Max bonus is 100% up to £200. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C applies

  • 2

    Casimba

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    100% up to £500 + 50 bonus spins on Starburst

    18+. New players only. 1 bonus offer per player. Min. deposit £20. Max. bonus bet is £5. Bonus spins on selected games only and must be used within 72 hours. Bonus funds expire in 30 days, unused bonus funds will be removed. Bonus funds are 100% match up to £500 on your 1st deposit, 25% match up to £1000 on your 2nd deposit, and 50% match up to £500 on your 3rd deposit. Bonus funds are separate to Cash funds, and are subject to 35x wagering the total bonus & cash. Only bonus funds count towards wagering contribution. Terms apply. BeGambleAware.org

  • 3

    Temple Nile

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    100% up to £500 + 30 extra spins on Wild Scarabs

    18+. New players only. 1 bonus offer per player. Min. deposit £20. Max bonus bet £5. Extra spins on selected games only- must be used within 72 hours. Bonus funds expire in 30 days, unused bonus shall be removed. Bonus funds are 100% match up to £500 + 30 extra spins on 1st deposit, 25% match up to £800 + 25 extra spins on 2nd deposit, and 50% match up to £200 + 50 extra spins on 3rd deposit. Bonus funds are separate to Cash funds, and are subject to 40x wagering the total bonus & cash. Only bonus funds count towards wagering contribution. Terms apply. BeGambleAware.org.

  • 4

    Slotsmillion

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    100% up to £100 + 100Extra Spins

    Bonus on deposit of 100% up to £100, Not claimable with Skrill, ecoPayz or Neteller, Requires phone verification, Min deposit £20 + 5 bonuses of 20 Extra Spins each, granted each day for 5 days, available for 24h | For each bonuses: Bets limited to £3, Wagering x48 before withdrawal, Contribution to wagering varies between games, Some games cannot be played with bonus, Expiration 7 days after activation. Full T&C applies Full T&C applies

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